The new life of Chinese retirees on TikTok 5 October 2022 About Douyin (TikTok) in 2021, the creators of more than 65 years on the platform have released more than 600 millions of videos, for more 400 millions de like, is more than the category of “youth”. How to age gracefully Cuisine, maintenance, gardening, relationship with children and grandchildren… Seniors cover a wide range of topics on TikTok, and some even became national stars. In June 2019, middle-aged and elderly women from different cities in China formed a group of “fashionable grandmothers” [fashion granny group] to share short videos of parades and costumes. Today, this group counts 4 million fans on the platform. “I've done a lot of things here that I wanted to do but hadn't had the chance to do before.” witness Lin Xiuwen, the eldest of the group, which asserts itself from the top of its 86 ans. This content is for subscribers only. Identify yourself or create an account by clicking here